Bettie
Carnegie Mellon University
Fall 2007
download Bettie as a pdf
Citing a difference in quality between men's– and women's-lifestyle magazines, I created a 100+ page magazine geared toward readers of Cosmo, but with more of a brain. Bettie is filled with articles written just for it — and it never uses Gill Sans. I created the logo, color and font standards, grid layout, headlines, and photo/art treatment; I hand-bound the final edition.